The Chic Toolkit No.04 ∙The Media Kit Edit
The Chic Toolkit · Series No. 04
What Every Influencer, Founder, and Brand Needs to Show Up Partnership-Ready
By The Luxe Media Group
🗂️ Google News Verified Editorial
💌 Your Media Kit Isn’t Just a Deck. It’s Your Invitation.
Media kits are not brochures. They are strategic seduction.
In the hands of a founder, influencer, or brand with vision, a media kit becomes a calling card, a mirror, and a magnet— all at once.
In luxury and creator-led marketing, showing up “partnership ready” is about more than reach. It’s about resonance, positioning, and proof. Whether you’re pitching a dream brand, attracting investors, or landing press, your media kit is how you shape perception — and open doors.
This edit shows you how to build one that lands like a luxury magazine and converts like a cold email never could.
🖋️ Who Uses a Media Kit?
Influencers: For brand partnerships, affiliate collaborations, podcast bookings, PR features
Founders: To present your brand’s presence to media, investors, partners, and collaborators
Agencies: To showcase client roster, metrics, past work, and capabilities
Creators: For sponsorships, guest opportunities, portfolio-style outreach
Personal Brands: To control narrative, showcase metrics, and build visibility
Add-On Sections That Elevate
Editorial portrait (no selfies)
Testimonials styled like Vogue pull quotes
Social proof snaps (viral posts, DMs, features)
Highlights reel link
Media inquiries section styled like a business card
🔁 Delivery That Lands with Luxe
Digital Delivery Options:
PDF — Chic, clickable, editorial lookbook
Notion Page — Collapsible menus, video embeds, real-time updates
Portfolio Site — A branded editorial showcase
Styled Google Drive — Only if curated and branded (never raw)
Email Signature Drop — One-line CTA: “✨ View My Media Kit”
Physical Kit: Optional, but luxe — think print card, USB, or product sample.
🗂 When to Add a Portfolio
A media kit = proof of influence.
A portfolio = proof of execution.
Start with a media kit — but as soon as you have 2–3 polished campaigns worth showing, add a portfolio.
Ways to integrate:
Inside the Kit — Add case studies (“Challenge → Strategy → Results”).
Linked Asset — Portfolio as a Notion hub, website, or Drive folder.
Merged Deck — Media kit + portfolio in one editorial PDF.
💡 Luxe Tip: Your portfolio evolves as you do. Don’t wait until it’s “perfect” — build and update in real time.
🪩 Luxe Final Word
A media kit should whisper exclusivity, showcase strategy, and spark curiosity.
Whether you’re an influencer, founder, or creative brand, your kit is the starting point of every opportunity.
Make it unforgettable. Make it Luxe.✨ The 5 Essentials of a Luxe Media Kit
1. Your Introduction — Positioned Like a Brand
Not “I’m a lifestyle blogger.” Instead:
“A wellness founder, content strategist, and creative director reaching 85K women seeking clean beauty, aesthetic living, and emotional self-empowerment.”
💡 Luxe Tip: This is positioning, not a bio. Lead with identity + impact.
2. Audience Insights — Demographics & Alignment
Stats are skimmable, but stories stick.
Instead of: “70% female, aged 25–34.”
Say: “My community is millennial women — educated, brand-savvy, emotionally loyal. They value brands with purpose, and they buy what I recommend.”
📊 Include:
Audience breakdown (age, gender, location)
Platform reach %
Engagement rates (averages are fine)
Loyalty signals (repeat clicks, saves, shares)
3. Past Partnerships — Proof, Not Just Logos
Credibility lives in the receipts. Don’t spam with logos — style your proof.
Example:
“Partnered with Sephora on a 3-part reel series (2.8M views), generating 1,300 affiliate conversions in 10 days.”
💡 Luxe Tip: Feature 3–5 partnerships and highlight strategy + result.
4. Your Services — Styled Like a Menu
This shouldn’t feel like a checklist. Think luxury service suite.
UGC Creation — Product demos, styled video, voiceovers
Sponsored Content — Storytelling across Instagram, TikTok, Pinterest
Affiliate Promotions — Live link strategies that convert
Speaking & Appearances — Events, panels, podcasts
✨ Format like an editorial menu with icons or spacing.
5. The Rate Card — Framed Like a Luxury Menu
This is where media kits often falter. Your rates are not just numbers — they’re positioning.
Should you include pricing?
✅ Yes: if you want to pre-qualify, show packaged services, or flex authority
🚫 Not always: if pricing is bespoke, niche-shifting, or high-tier
💡 Luxe Tip: Even if you don’t list exact numbers, include a styled section like “Partnership Packages Available Upon Request.”
If you do include rates, style them like this:
Your Rate Card — Framed Like a Luxury Menu
This is where many media kits falter: they either hide pricing entirely or overload it with numbers. But in luxury positioning, pricing is not just transactional — it’s a statement of value.
Should You Include Pricing?
✅ Yes, if:
You want to pre-qualify serious inquiries
You offer packaged services with clear scope
You’ve built enough brand equity to command set rates
🚫 Maybe not, if:
Your pricing is bespoke, project-based, or always negotiable
You’re in a testing phase or shifting niche
You’re targeting high-tier brands where value > volume
💡 Luxe Tip: Even if you don’t share exact rates, include a styled section that says:
“Partnership Packages Available Upon Request.” This way, the conversation starts with value, not silence.
If You Do Include Rates — Style Them Like a Luxe Menu
Present each offering like a curated service suite, not a line item:
Sponsored Instagram Post → “Editorial Feature” ($450–$700)
Reel + Stories Bundle → “Luxe Spotlight” ($800–$1,200)
TikTok UGC Video → “On-Camera Demo” ($500–$850)
Monthly Brand Collaboration → “Ambassador Suite” (Starts at $2,000)
Custom Content Package → “White-Label Content” (Custom pricing available)
Optional Add-Ons (Available Upon Request):
Link in Bio placement
Email feature or newsletter spotlight
Product photography bundle
Dual platform publishing
CTA Phrases for the Section Header
“Let’s Talk Numbers (With Style)”
“Investment Menu”
“Our Most Requested Packages”
“The Luxe Collab Suite”
“Partnership Rates & Custom Packages”
🔁 Delivery That Lands with Luxe
Your media kit’s presentation matters as much as its content.
Digital Delivery Options:
PDF — Clean, clickable, designed like a fashion lookbook
Custom Notion Page — Collapsible menus, video embeds, real-time updates
Luxe Portfolio Site — A digital editorial deck that showcases your work + voice
Styled Google Drive — Only if branded and organized (NEVER raw folders)
Email Signature Drop — One-line CTA in footer: “View My Media Kit →”
📦 Physical Kit? Optional for top-tier brand collabs — include luxe print card, USB drive, product, or packaging sample.
Our media kit is only the beginning.
Coming soon: The Luxe Brand Portal Edit — where your entire brand universe lives in one styled, strategic hub. From press kits to tone guides, every asset becomes an experience.
💌 Want your own custom-designed media kit or brand portal?
Inquire through theluxemediagroup.com.
Strategy wrapped in silk. Presentation that performs.
