EDITORIAL

The New PR: Why Social Media Is the Press
Social and influence, Pr and media Erin Kellogg Social and influence, Pr and media Erin Kellogg

The New PR: Why Social Media Is the Press

  • The New PR: Why Social Media Is the Press with an editorial-style hook: “Once upon a time, landing in Vogue or The New York Times was the pinnacle of PR. Today? A viral TikTok can create the same impact — sometimes more.”

  • Frame the idea: PR has evolved → press is no longer just magazines & newspapers, it’s Instagram feeds, TikTok trends, and influencer shoutouts.

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The Art of Typography: Where Design Becomes Identity
Brand Strategy, Branding & Design Erin Kellogg Brand Strategy, Branding & Design Erin Kellogg

The Art of Typography: Where Design Becomes Identity

The Art of Typography: Where Design Becomes Identity

Aug 30

Typography is more than letters on a page — it’s the silent storyteller of every brand. Before a single word is read, type sets the tone. A serif headline whispers authority. A clean sans-serif signals modernity. Script dances with creativity. Typography doesn’t just communicate words — it communicates identity.

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