EDITORIAL
The Art of Typography: Where Design Becomes Identity
The Art of Typography: Where Design Becomes Identity
Aug 30
Typography is more than letters on a page — it’s the silent storyteller of every brand. Before a single word is read, type sets the tone. A serif headline whispers authority. A clean sans-serif signals modernity. Script dances with creativity. Typography doesn’t just communicate words — it communicates identity.
Media Kits vs. Press Kits: What’s the Difference (and Why You Need Both)
Media Kits vs Press kits: they sound similar, but a media kit and a press kit serve two very different purposes. Confusing the two can cost you opportunities — or credibility. At Luxe, we believe both are essential tools in modern PR and influencer marketing, each crafted to connect with a distinct audience.