EDITORIAL

The New PR: Why Social Media Is the Press
Social and influence, Pr and media Erin Kellogg Social and influence, Pr and media Erin Kellogg

The New PR: Why Social Media Is the Press

  • The New PR: Why Social Media Is the Press with an editorial-style hook: “Once upon a time, landing in Vogue or The New York Times was the pinnacle of PR. Today? A viral TikTok can create the same impact — sometimes more.”

  • Frame the idea: PR has evolved → press is no longer just magazines & newspapers, it’s Instagram feeds, TikTok trends, and influencer shoutouts.

Read More
Media Kits vs. Press Kits: What’s the Difference (and Why You Need Both)
Branding & Design, Social and influence Erin Kellogg Branding & Design, Social and influence Erin Kellogg

Media Kits vs. Press Kits: What’s the Difference (and Why You Need Both)

Media Kits vs Press kits: they sound similar, but a media kit and a press kit serve two very different purposes. Confusing the two can cost you opportunities — or credibility. At Luxe, we believe both are essential tools in modern PR and influencer marketing, each crafted to connect with a distinct audience.

Read More