The Truth About Hashtags in 2025: Do They Still Matter?

Hashtags: Dead or Just Misunderstood?

Every year, social media insiders declare the death of hashtags. And yet — they persist. With over 200 million posts shared daily on Instagram alone, hashtags remain one of the simplest ways for content to be discovered.

So, do hashtags still matter in 2025? The short answer: yes. But the way they work has changed.