Luxury doesn’t panic — it pivots. In PR, the way a brand handles crisis often defines its reputation more than years of flawless campaigns. A scandal, a misstep, or a social backlash can unravel credibility in seconds. But with strategy, precision, and elegance, the same crisis can become an opportunity for reinvention.

This is what we call Crisis Couture — the art of managing reputational risks with grace, speed, and style.