Intro

“If you don’t know your worth, neither will the brand.”
Defining your rates is one of the hardest — and most important — steps in influencer marketing. Rates aren’t just numbers on a page; they reflect your influence, your professionalism, and the value you bring to every collaboration.

Why Your Rates Matter

Professionalism: Brands budget for partnerships. If you can’t state your rates, you look unprepared.
Positioning: Your rate communicates your market value. Too low, and you signal inexperience. Too high, and you risk pricing yourself out without justification.
Boundaries: Rates protect your time, creativity, and resources.

What to Consider When Setting Rates

Engagement Over Followers
A micro-influencer with 10K followers and 8% engagement may deliver more value than someone with 50K and 1% engagement.
Content Quality
High-end visuals, editing, and storytelling increase your worth — you’re not just selling reach, you’re selling content.
Niche Value
A 15K follower page in beauty or wellness may be more valuable than 50K in a saturated lifestyle space.
Usage Rights & Exclusivity
- Will the brand reuse your content in ads?
- Are they asking for exclusivity in your niche?
  Both should come with additional fees.

Rate Models You Can Use

Flat Fee per Deliverable → e.g., $250 per Reel, $150 per Story set.
Package Pricing → e.g., 1 Reel + 2 Stories = $500.
Day Rate / Campaign Rate → ideal for larger, longer-term collaborations.
Affiliate / Commission-Based → sometimes layered on top, not in place of payment.

✨ Luxe Tip: Don’t be afraid to offer tiered packages — it makes you look polished and lets brands choose their comfort zone.

The Luxe Formula

A simple place to start:

Base Rate = (Followers ÷ 1,000) × $10–$25

Engagement Bonus
Usage Rights
Exclusivity Fees

👉 Example: 15K followers × $15 = $225 base.
Add 4% engagement bonus + exclusivity request = $350–$500 per post.

Red Flags & Luxe Advice

🚫 Free product only = not sustainable.
🚫 One-size-fits-all pricing = doesn’t reflect your unique value.
✅ Transparency + confidence = the fastest way to earn respect.

Conclusion

Your rate isn’t just a number — it’s your value, your influence, and your positioning. Know it, own it, and present it with confidence.

👉 Need help building a media kit with a polished rate sheet? Luxe creates custom kits that position you for higher-paying collaborations. [Book Your Free Strategy Session →]